In the early ’90s, there was a time when it was impossible to read a newspaper without seeing a headline about Ivana Trump. But now she is one of the few people associated with Donald Trump who manages to fly under the radar.
Ivana has the dubious distinction of being Donald Trump’s first wife. They got married in 1977 and had a messy, high-profile divorce in 1992. Part of what made it so messy was that Donald’s affair with his mistress (and future wife) Marla Maples was public knowledge at the time.
But despite their divorce, Ivana has had a lasting impact on Trump. They’ve even stayed friends and he has continued to ask for her advice over the years. And notably, she is the mother of Trump’s three eldest children: Donald Trump Jr., Ivanka Trump, and Eric Trump. So, why do we never hear about Ivana Trump anymore while her children have gone on to become household names?
We’ve got the answers to all of these questions and more in our comprehensive breakdown. Here’s the real reason why you don’t hear about Ivana Trump anymore.
Ivana is a successful entrepreneur herself
Obviously, Ivana and Donald Trump had major differences, and this is what eventually led to their divorce. But they also had quite a few things in common. For example, Ivana has the kind of business tycoon instincts that really attracted Donald in the first place.
So, one of the basic reasons we don’t hear as much from Ivana is that she is busy with her own business empire. This includes running a property portfolio that includes her signature line of accessories, fragrances, and other products.
That business is known as Ivana Haute Couture. One thing she seemingly learned from Donald Trump is that personal branding is everything!
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Ivana turned down a political position from Trump
As Donald Trump and his children found out, constant fame is a double-edged sword. It may be flattering and fulfilling to constantly be in the evening news. But it also means that you can’t really relax or let your guard down, which really reduces your personal freedom.
And that’s something Ivana Trump is having none of in her own life. In October 2017, Ivana dished to CBS Sunday Morning about turning down a major political position from Donald after he became president. He offered her the chance to be ambassador to the Czech Republic, where she was born, if she wanted it. Her response is everything!
Instead of taking the job, she told him she wants her freedom. “I like to do what I want to do, go wherever I want to go with whomever I want to go. And I can afford my lifestyle,” she said via The Hollywood Reporter. “Why would I go and say bye-bye to Miami in the winter, bye-bye to Saint-Tropez in the summer, and bye-bye to spring and fall in New York? I have a perfect life.”
Obviously, being a jet-setting political ambassador would have put a major cramp in Ivana’s lifestyle.
Ivana has special insight into Trump’s personality
Despite the messiness of their divorce decades ago, Ivana has remained friends with Donald Trump and didn’t say much that would jeopardize his presidency. But when it was clear that Donald lost the 2020 election, Ivana said something that offers a clue as to why she prefers flying under the radar.
Regarding Trump wanting to fight the election results, Ivana offered some blunt words about his personality in a November 2020 interview with People. “He has to go and declare that he lost. But he hates to be a loser, that I’m sure of,” she said. “But if he loses, he loses. He has plenty of money, places to go and live in and enjoy his life.”
Like many, she understands that Trump’s wealth and fame would help him have his own “happily ever after” out of office. But she also understands that Trump hates to lose and would unreasonably fight the very idea of losing. And by staying mostly off the public radar, Ivana could avoid being associated with Trump during his inevitable meltdowns over this matter.
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Staying out of politics
Make no mistake: Ivana Trump is very smart and very sharp. That means she understood a simple truth: anything she said while her ex-husband was president was going to be highly-politicized by the media and used as ammo for or against Donald Trump.
As NZ Herald reports, Ivana spelled it out plainly when she appeared on ITV’s Loose Women. “I really don’t like the politics all that much.” She echoed this in her People interview after the 2020 election: “I just want this whole thing to be over with, one way or the other,” she said. “I really don’t care.”
As someone who doesn’t care about politics, Ivana made the right choice of staying out of the headlines for the past few years.
Avoiding drama with Melania
It’s good that Ivana tries to stay out of headlines. Because in some cases, the headlines really write themselves!
For example, it seems like Ivana has stayed out of Donald Trump’s primary orbit for the past few years because she clashes with Melania. While promoting her book Raising Trump on ABC News in October 2017, Ivana shocked the world with a revelation about her relationship with Melania.
“I have the direct number to White House but I don’t really want to call him there because Melania is there and I don’t really want to cause any kind of jealousy or something like that because I’m basically first Trump wife, okay? I’m first lady, okay?”
It looks like Ivana may be following the old rule: if you’ve got nothing good to say, don’t say it!
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Ivana introduced Donald to Twitter
One skill Ivana Trump seems to have mastered is the art of public relations. For example, The Guardian reports that she and Donald speak once a week and she even offers him advice. She even claimed in her interview with CBS Sunday Morning that she is the one who advised him to use Twitter!
“I said, ‘I think you should tweet. It’s a new way, a new technology. And if you want to get your words across rightly, without telling The New York Times, which is going to twist every single word of yours, this is how you get your message out,’” she said.
This shows how important it is to Ivana to control one’s own narrative. And by avoiding the public spotlight, Ivana can better control her own narrative while keeping a cordial distance away from the scandals of others.
Busy being grandma
Finally, Ivana has more than one good reason to avoid the spotlight and headlines. In fact, she has 10 good reasons!
Ivana Trump actually has 10 grandchildren thanks to her three children with Donald. Don Jr. has five children with ex-wife Vanessa Trump: Kai, Chloe, Donald III, Tristan, and Spencer. Ivanka has three children with her husband Jared Kushner: Arabella, Joseph, and Theodore. And Eric has two children with his wife Lara Trump: Eric Jr. (aka “Luke”) and Carolina.
And part of the freedom Ivana enjoys with her current lifestyle is spending time with those grandkids whenever she wants.
But like her weekly conversations with Donald show us, Ivana knows how to communicate and hang with family members without making waves with the paparazzi. And after the 2020 election, this is definitely a skill that Donald Trump and his children could stand to learn!
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