Celebrity endorsements are big money for companies. Celebrity companies depend on the cachet of the celebrity involved. But sometimes, a celebrity gets caught up in a product that they regret attaching themselves to, or they just straight up sold us junk. Here are some bad products by otherwise okay spokespeople.
Gwyneth Paltrow’s GOOP
Gwyneth Paltrow’s GOOP company is the reigning champion of celebrity companies with questionable offerings. Most of it is New Age-type healing and well-being stuff, but there is one thing the company sells that is not good for anyone: for $135, you can order a coffee enema. There are no other ways to explain that that won’t make you cringe. Other than, duh, that’s not what coffee’s for. And also not what enemas are for.
Bethenny Frankel’s Skinnygirl Cocktails
Bethenny Frankel of “Real Housewives of New York City” fame is also something of an entrepreneur; she created a line of all-natural “low” calorie alcoholic drinks. We use quotes because while it may be fewer calories than regular booze, it’s not that much fewer. Oh, and it also contains some unnatural preservative ingredients that are linked to cancer, to the point where Whole Foods wouldn’t even carry the line. Wow, that’s got to hurt.
Jessica Alba’s Honest Sunscreen
Jessica Alba’s Honest Company has been around for awhile, promoting non-toxic products. But it’s one thing to sell a face cream that may or may not do anything more than moisturize. In this case, her all natural, mineral based sunscreen line was lambasted online as users not only claimed it did not block any sun at all, but had photos of their sunburns to prove it. Honestly, the one thing you can’t mess with is people’s kids’ skin.
Jessica Simpson’s Dessert Beauty Cosmetics
Jessica Simpson has not had a good run with product endorsements, but this one takes the cake, literally. She put her name to a line of edible cosmetics. This goes one step beyond the flavored lip gloss aisle, basically she went full Willy Wonka on a line of cosmetics. Fortunately, no one wanted to smell like a cake shop, and besides, the products themselves were not healthy to apply.
There were so many possibilities for a Kardashian entry on this list, and you knew there would be one. But this one tops them all, because it was a prepaid debit card catering to the “Keeping Up” lifestyle. But the card was a disaster; not only did it cost $100 per year membership fees, but there were other fees just for using the thing that made the debit card more of a “debt card.” Even though it was only offered for one month before being cancelled, like everything else Kardashian, it will never truly die.
Paris Hilton’s Creativity Collection
What’s really popular? Scrapbooking, that’s what! You know what else is popular? Um, Paris Hilton? If you don’t see where this is going you’re not the only one. Paris Hilton, in a bid to stay relevant, once released a line of craft supplies (in various shades of pink) for the discerning scrapbooking and crafting fan. While it’s still available here and there (and Amazon) needless to say, Paris has kind of disappeared off the map.
Sylvester Stallone’s High Protein Pudding
Sylvester Stallone (oh Sly, why?) lent his name and face to a brand of low carb, high protein pudding snack sold at GNC stores. Combining wanting six pack abs with eating Snack Pack goodies, this travesty was sold for over a decade until the inevitable lawsuit crushed it. But this still begs the question, how did Sylvester Stallone let himself be dragged into this one?
Nelly’s Pimp Juice
Rapper Nelly had a hit song of the same name, so it’s only natural that it become an actual product, right? Jumping on the energy drink bandwagon, this reportedly terrible tasting concoction, allegedly apple and berry flavor, is marketed as “Hip-Hop’s #1 Energy Drink.” We shudder to think what the other ones must taste like.
Kathie Lee Gifford’s Clothing Line
This is a classic in what not to do with endorsements, when America’s sweetheart of the talk show circuit started a clothing line in the late 1990s. When stories began to circulate that her clothing, sold exclusively at Wal-Mart, was made in Honduran sweat shops with child labor, Gifford tried to claim that she knew nothing about the actual production of the clothes bearing her name. Needless to say, the line was discontinued, and Gifford kept talking.
Shaq’s Power Balance Bracelets
Shaquille O’Neill is a beloved sports figure and broadcaster. Everyone loves Shaq. Which is why this is particularly disappointing. Shaq appeared in ads for Power Balance, a bracelet that claimed it would make you better at sports via “holographic technology” that worked with the “natural energy field of the body.” After several lawsuits over its claims, the company folded, but the brand lives on. And Shaq has gone on to making car insurance commercials.