As with former first ladies, Melania Trump is no exception when it comes to announcing her personal agenda within the White House. In the last 50 years, initiatives have been varied. For Lady Bird Johnson, it was sponsorship of the Highway Beautification Act. Roslyn Carter established a council focused on mental health. Nancy Reagan’s agenda was “Just Say No” to drugs. Laura Bush promoted literacy and education, and Michelle Obama tackled childhood obesity.
Now, Melania Trump has announced that her cause is to improve children’s well-being via a campaign she has dubbed “Be Best.”
“Be Best is an awareness campaign dedicated to the most valuable and fragile among us: our children,” Mrs. Trump said in a speech in the White House Rose Garden on Monday.