How popular is it?
Let’s break out the numbers. Indian filmgoers buy an estimated 2.7 billion (with a B) tickets each year, most of which are for Bollywood-style movies. Overall, on a level playing field, Indian cinema would far outsell Hollywood or any other film-producing country. But because of economics and math, Bollywood (and Indian cinema as a whole) pulls in a mere fraction of Hollywood’s annual take.
What do you mean?
Compared to the West, India has more people and smaller incomes. In the U.S., movie tickets can cost $12 and up. But in India, ticket prices cost a fraction of this, from 50 rupees on weekdays up to 300 rupees on the weekends… which is a range in USD somewhere between 70 cents and $4.50. In 2015, Forbes Magazine called Bollywood “a $10B business trapped in a $2B body.”