In today’s highly digital society, no online business marketing plan is complete without social media. Studies show that typical smartphone users unlock their mobile devices about seven times every hour. And with social media use increasing at an extraordinary rate, social media engagement is the key to keeping your business in the game, and eventually surpassing your competition. Check out these five effective tips in successfully marketing your social media platforms.
Any experienced social media marketer knows that a brand’s content must be tailored to specific platforms. Increase your social media engagement by utilizing the features of each platform to quickly get your consumer’s attention. This can include details like image proportions, text size, hashtags, and more. When it comes to creating content for your consumers, the more highly customized the better.
Statistics show that visuals engage consumers more than any other type of content. A recent study revealed found that twitter posts with images garner 150% retweets than posts without, while visual content on Facebook engages users 2.3 more times than other types of posts. Because of this, visual content is key to engaging your audience on any social media platform. Ramp up your visual content by using free online tools like Canva or Pablo.